DataTrax: The Journey from Tour Operator to Software and Solutions Provider [Video]

Posted by Peter Hilliard on December 17th, 2015

DataTrax: The Journey from Tour Operator to Software and Solutions Provider [Video]

Peter Hilliard is now the President and CEO of DataTrax, but that hasn’t always been his role. Peter started as a tour bus operator with a single bus. As his business grew and the job of collecting revenue began, the simple task of gathering from third-party agents became complicated by absent representatives and unclear handwriting that left everyone guessing.

Peter knew there was a better way. Manual, labour-intensive practices had to be automated. Peter remembered seeing wired desktop payment terminals in his travels, and thought: what if he could develop a mobile a booking application to reside on the point of sale directing transactions into his account?

Soon, the dream began to take shape. Agents and resellers embraced the changes, Peter’s profits grew, and other tour bus operators began to take notice of his new technology. At first apprehensive to share, Peter soon realized that good ideas only become great ideas when they’re shared. Finally, DataTrax Technologies was born.

15 years later, DataTrax can honestly say that its solutions are designed by tour operators for tour operators. This is its story.

DataTrax provides automated booking technologies to tour operators across the world, making it easier to run and grow their business. Our solutions are designed by tour operators for tour operators. Contact us to learn more about our products and services.

Try our ROI calculator to see how much your business could save with DataTrax!

You may also like:

Peter Hilliard

About Peter Hilliard

Peter Hilliard is the Founder, President, and CEO of DataTrax. He began his career as a tour bus operator with a single bus, until he realized that a better solution was needed for automating and tracking ticket sales. Led by Peter’s expertise in the tour industry and ticketing automation technologies, DataTrax has grown over the past 20+ years into an international leader in ticketing solutions.