Posted by Peter Hilliard on February 29th, 2016

6 Benefits of Booking Automation

Tour operators often face a variety of day-to-day challenges surrounding ticket distribution, payment collection, and gathering real-time sales information to make informed decisions. Automated tour booking and management software is designed to alleviate these complications, make running your business easier, and grow sales.

Here’s how booking automation will benefit your business:

1.     Centralized Management

Implement changes across your entire distribution network with one click of a button. Through a central administrative website, you can customize dozens or hundreds of variables including ticket designs, promotional details, prices, and more.

2.     Real-Time Analytics

Understand what’s happening in your business in real time. Generate reports customized to include the information you need – including sales by timeframe, agent, or location – and then export them in a variety of formats including Word, Excel, and Adobe Acrobat.

With DataTrax, you can personalize your own unique dashboard, tailored to highlight the information that matters most for your business.

3.     Get Paid Quickly and Securely

Automated tour booking solutions feature secure payment gateways integrated directly into your online ticket-selling platform. By not redirecting customers to third-party agents, you know the money will go directly into your account so you get paid faster. 

Automated, online payment platforms are also secure. At DataTrax, we offer the only automated booking solutions that are PCI Level 1 certified for both Visa and Mastercard. All major credit cards require PCI DSS compliance from companies who process, transmit, and store cardholders’ data on behalf of clients.

DataTrax solutions are also EMV (EuroPay MasterCard Visa) certified, also known as chip or smartcards. EMV enhances security and reduces opportunities for errors, fraud, and loss. Major credit card companies like Visa, MasterCard, and American Express all offer EMV cards.

4.     Attract Customers from Across the Globe and Sell Tickets 24/7

Many travellers now plan their vacations on the internet. When you promote your tour and sell tickets online, customers will be able to shop any day at any time from any location around the world. An automated tour booking solution will take care of the behind-the-scenes details. All tickets sold through your website will be tracked with unique barcodes, allowing on-location operators to scan and validate them with ease.

Have you considered partnering with OTA? Doing so can dramatically increase your brand’s exposure, attract new customers, and grow revenue.

5.     Take Advantage of Mobile Booking Solutions

Leading-edge wireless handheld terminals can help your business minimize administrative costs, reduce shrinkage, and boost efficiency. Tour operators can sell, print, scan, and validate tickets from the palm of their hand.

With DataTrax, mobile tour booking solutions are automatically integrated with your central management system. Implement changes across your network instantly and track sales in real time with ease.

6.     Save Money and Boost Revenue

Automated booking solutions are designed to help your business save money and grow sales by streamlining operations, maximizing efficiency, and making smart decisions based on real-time results.


At DataTrax, our automated booking solutions are designed by tour operators for tour operators. Contact us today to learn how our products and services will make it easier to run and grow your business. 

Discover risk-free how DataTrax’s solutions will benefit your business? Click here to start your free demo. 

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Peter Hilliard

About Peter Hilliard

Peter Hilliard is the Founder, President, and CEO of DataTrax. He began his career as a tour bus operator with a single bus, until he realized that a better solution was needed for automating and tracking ticket sales. Led by Peter’s expertise in the tour industry and ticketing automation technologies, DataTrax has grown over the past 20+ years into an international leader in ticketing solutions.