Posted by Peter Hilliard on April 27th, 2018

Check Out Our New Case Study! Major New York City Tour Company

The company is a leading operator in New York City and one of the largest travel, tourism, and transportation companies in the world. It sells everything from hop-on/hop-off bus and boat tours to third-party attraction, shuttle, and excursion tours.

As the company grew, it realized its backend systems simply weren’t keeping pace with its expanding administrative and managerial needs. It needed a solution that would enable it to process information quickly while being straightforward to customize and use.

To meet these requirements, DataTrax implemented a backend tour management system that included all of the tools and capabilities the company sought (a central administrative website, real-time analytics, hassle-free commission splitting and payment processing, and more). DataTrax tailored the software to suit the company’s specific requirements.

As a result, the company has been able to eliminate inefficiencies, triple its payment processing speeds, communicate sales information with its teams in real time, and more—making it a more agile player in a competitive market.

Click here to read the full case study!

What Did the Company Achieve with DataTrax’s Software Solution?

  • Industry-Leading Flexibility: With the system it has now, the company is able to do things like adjust rates in real time, automate commission splitting, and much more.
  • Simple, Swift, and Straightforward Payments: DataTrax’s software solution allows the company to be able to process payments in record time and issue individual reports that outline how a person’s pay was calculated.
  • Real-Time Reports: The current system allows the company to view real-time reporting functionalities and scheduled reports from their computer to their phones.
  • Dynamic Growth: With the system in place now, the company no longer has to deal with excessive backend work and allows the team to come up with creative ways to compete in the marketplace and motivate employees.

Why DataTrax?

DataTrax is the best turnkey solution for processing, reconciling, and reporting ticketed transactions. It’s flexible enough to work for users of any size—from single operators to large franchise operations. Our proprietary software can be easily customized and has over 200 variables that can be used to set booking, tracking, and reporting features.

Secure and easy to manage, our solutions will help your business save time and money by.

  • Automating Booking
  • Reducing Shrinkage
  • Reducing Administrative Time and Costs
  • Expanding Ticket Distribution
  • Tracking and Analyzing All Transactions and Sales in Real Time

“Where DataTrax has a major edge is its flexibility in terms of what it can set up in the backend. We didn’t want a generic system full of compromises. We wanted an out-of-the-box, enterprise-level solution that could be customized to work for us. DataTrax was able to deliver precisely what we needed and more, ensuring a seamless experience for us from start to end and beyond.”

Do you want to get DataTrax’s flexible, customizable solutions working for you? Contact us today!


At DataTrax, we design tour operator software and booking solutions that will help you make the most of evolving opportunities and grow your business today and into the future. Contact us today to learn more about our suite of services!

Do you want to discover risk-free how DataTrax’s solutions will benefit your business? Click here to start your free demo! 

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Peter Hilliard

About Peter Hilliard

Peter Hilliard is the Founder, President, and CEO of DataTrax. He began his career as a tour bus operator with a single bus, until he realized that a better solution was needed for automating and tracking ticket sales. Led by Peter’s expertise in the tour industry and ticketing automation technologies, DataTrax has grown over the past 20+ years into an international leader in ticketing solutions.